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为重庆加上二次元滤镜，ACFamily系列活动打造用户线下盛宴 时间：2020-12-29 18:00:33 阅读：52104 次 来源：天美影视 为重庆加上二次元滤镜，ACFamily系列活动打造用户线下盛宴 6 /10
12月21日,A站首次发起AC Family Show(即AFS)主题快闪活动,美丽的山城重庆成为ACer心中的打卡圣地,馋大狮、华硕ROG玩家国度、IU酒店等品牌与AcFun的联名展示悉数亮相,吸引广泛受众。而在12月26日,AC Family Meeting(即AFM)活动正式落地重庆,彻底点燃了ACer们的热情,@未南o_o、@香菜猫饼、@二七梦、@乌拉喵等A站UP空降鹅岭二厂,近距离互动现场惊喜福利不断。
与UP主共看演唱会,AFM成为ACer狂欢Party
活动现场,身怀绝技的UP主们带来了精彩的表演,不仅有“镇站之腿” @未南o_o的舞蹈、“温柔女声”@二七梦的弹唱,还有@胖胖的山头、@哎呦伦仔～等UP主的趣味互动。精心设计的游戏环节进一步拉近了UP主与粉丝的距离,让人不禁想起那句“天下漫友是一家”。一位从其他城市特意赶过来的粉丝表示,能有机会与自己喜欢的UP主“面基”,这一趟就值了。
来都来了,怎么能让粉丝空手而归?超多定制福利齐聚AFM。AFM车厢集市限时开启,A站联合长安汽车打造AC元素痛车,多位汽车之家手作达人携硬核作品空降,现场更有主题应援毛巾、明信片限量首发,以及让ACer们心动不已的A站主题重庆轻轨纪念票。此外,A站还为粉丝准备了一场视听盛宴,长达4个小时的虚拟偶像演唱会让人直呼过瘾。
AFM作为A站面向核心用户和UP主举办的区域性线下“面基”活动,已先后在长沙、北京举办,从长沙解放西路到北京糖果TANGO再到今天的重庆鹅岭二厂,AFM从嘉宾阵容、舞美设计、活动玩法等方面都在不断进行着升级。但不变的是AFM给用户带来的归属感,而这也正是A站成立13年以来一直坚守与营造的社区氛围,“AC在,爱一直在”。
走心跨界打破次元壁,A站解锁二次元IP全新玩法
除了这场与UP主“面基”的狂欢Party,早在12月21日,AC娘就开始在重庆频繁出没,携手品牌打造真正属于二次元的重庆之行。
首先是穿越次元的单轨车厢在重庆快乐出发,车厢里随处可见趣味梗,A站与渝畅行APP合作的单程票也同步上线。
此外,还有A站联合馋大狮打造“解馋超A巴适岛”、限时开启的华硕ROG玩家国度A站主题门店以及A站与IU酒店合作的原创二次元主题房。凭借颜值吸引二次元用户纷纷打卡的同时,与虚拟偶像AC娘合影、联名盲盒等互动玩法让用户更直接地感受品牌的真诚。
A站本次在重庆与馋大狮联名的快闪店以及华硕ROG玩家国度联名主题店,是A站关于AC Family Show的首次尝试。不同于AFM的高度粉丝粘性,AFS是面向更广泛的大众及潜在用户所举办的主题活动,也成为了传达品牌特质的重要窗口!
据悉,自长沙站以来,AFM已先后与肯德基、永辉馋大狮、Cherry、重庆轨道交通、华硕ROG玩家国度、锦江酒店集团、汽车之家、长安汽车等品牌合作,通过品牌联名的形式创造了与用户更多的线下触点。从线上走到线下,让AC娘这一二次元IP联手网红城市重庆,A站此举不仅进一步巩固了用户忠诚度、UP主的影响力,也通过丰富的IP玩法为品牌赋能、为城市文旅业的营销打开了新思路。
如今年轻化是所有品牌面临的市场命题,研究年轻人的社交趋势与消费潮流已成今年的主流课题。其中“二次元圈”更是成了兵家必争之地,产品推出二次元IP角色形象、品牌绑定漫展签售会、综艺融入动漫元素等都是极具吸引力的玩法。A站作为国内二次元社区的鼻祖,拥有深入人心的二次元IP,凭借与用户超强的情感联结,以及对二次元用户的洞察,在二次元IP赋能品牌上无疑拥有无限潜力。
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