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《假日暖洋洋》打造系列贺岁营销惊喜年味大礼包覆盖海内外

时间：2021-02-05 23:00:32阅读：83963次
《假日暖洋洋》由爱奇艺、启蒙影业出品，复星影业联合出品，谭君平、张书维担任总制片人，姚晓峰执导，姚晨、白宇、张静初领衔主演，大鹏特邀领衔主演，陈小艺、胡军、高叶、张彤、郑云龙、朱颜曼滋、康可人、兰西雅
假日暖洋洋
  • 假日暖洋洋
  • 剧情 爱情
  • 姚晨 白宇 大鹏 张静初 陈小艺 胡军 高叶 张彤
《假日暖洋洋》打造系列贺岁营销惊喜年味大礼包覆盖海内外
《假日暖洋洋》打造系列贺岁营销惊喜年味大礼包覆盖海内外
3/4

《假日暖洋洋》由爱奇艺、启蒙影业出品，复星影业联合出品，谭君平、张书维担任总制片人，姚晓峰执导，姚晨 、白宇 、张静初 领衔主演，大鹏 特邀领衔主演，陈小艺 、胡军 、高叶 、张彤 、郑云龙 、朱颜曼滋 、康可人 、兰西雅 等共同主演，目前正在爱奇艺热播。作为国内首部贺岁轻喜剧，《假日暖洋洋》在电视剧类型上进行了有益的尝试与探索，而全演技派阵容让这部贺岁轻喜剧完美落地，广受好评。

为深化“贺岁轻喜剧”概念，《假日暖洋洋》精心打造了一系列多维度立体化覆盖的“贺岁”营销活动，不仅在国内联合海南省旅游和文化广电体育厅举办“寻找海南假日锦鲤活动”，线上也有小程序云庙会让观众云狂欢，同时《假日暖洋洋》还将“暖洋洋年味礼包”送去海外，为线上线下、海内外观众打造与剧中过年气氛同步的观剧体验。

联合海南省旅文厅传递贺岁氛围 站内外双锦鲤覆盖海内外

作为《假日暖洋洋》的取景地，三亚美丽的阳光大海沙滩，还有童话般的度假环境都给观众留下了深刻的印象。海南省旅游和文化广电体育厅携手爱奇艺，共同策划推出了“寻找海南假日锦鲤”活动，观众只要参与线上互动即有机会赢取由海南省旅游和文化广电体育厅送出的“锦鲤福袋”，体验剧中同款网红打卡点深度游，让观众能够通过自己的双眼感受和发现更多海南之美，展现海南优美的自然风光和独特的人文风情。《假日暖洋洋》创造性地将过年和度假结合起来作为主要故事背景，让这部剧在拥有浓浓的过年喜庆氛围的同时，还可以展现轻松、年轻和时尚的气质。

不仅国内有大奖，为了让国外无法回家过年的人们感受到来自家的温暖，《假日暖洋洋》更是将中国的年味儿送去海外，送到了世界各地。由爱奇艺和爱奇艺海外站发起，加拿大青年发展联合会、国际青年商业促进会积极参与，为北美、澳洲、新加坡等地的留学生和新加坡义工们精心准备了“暖洋洋年味礼包“。礼包中包含螺蛳粉、火锅底料、雪饼、奶糖等贴心美食，为海外同胞抚慰思乡之情，扩大剧集的影响力和受众群。

小程序矩阵送福袋线上庙会云狂欢

《假日暖洋洋》剧情轻松活泼，又不失对当今恋爱、婚姻和家庭生活矛盾的体现与思考。而其中，过年气氛的体现更是剧集的重中之重。为贴合这一特质，《假日暖洋洋》还特别搭建微信专区，举办了线上“小程序云庙会”，联合45+小程序组成小程序矩阵送新年福袋，扩大活动辐射范围和覆盖用户数量的同时，也为更多的观众创建了更便捷的互动方式。观众只需在微信搜索“假日暖洋洋”，即可进入此专区玩小程序抽奖，不用出家门，也能云狂欢，全方位增加观众的剧集参与感。在今年“就地过年”的大环境下，让无法回家过年的观众得到剧集之外的慰藉。

除小程序云庙会外，《假日暖洋洋》还在2月4日小年夜当天放出剧集专属红包封面，将剧中的年味渗透进观众的生活细节，建立起与观众更细腻的情感连接。《假日暖洋洋》不仅为大家带来观剧的轻松与欢乐，更为2021年的春节送来了实实在在的新春福利大礼和欢笑，用诚意和行动送暖意送祝福，陪伴大家欢欢喜喜过新年。

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