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和“录人”们共赴一场宋朝热腾讯视频打造《梦华录》IP“影知联动”新玩法

时间：2022-06-17 20:00:36阅读：95232次
近日,电视剧《梦华录》播放量不断走高、口碑一路飙升,也成功在观看人群中掀起了一股&ldquo;宋朝热&rdquo;,激发起无数人对于那个文化鼎盛时期民俗百态的好奇与向往。伴随着剧集的热播,腾讯视频知识
梦华录


近日,电视剧《梦华录》播放量不断走高、口碑一路飙升,也成功在观看人群中掀起了一股“宋朝热”,激发起无数人对于那个文化鼎盛时期民俗百态的好奇与向往。伴随着剧集的热播,腾讯视频知识依托《梦华录》IP推出了一系列知识内容,旨在通过专家名师的讲解帮助用户感受真实的宋朝生活文化气息,和“录人”们一起从历史视角打开《梦华录》。作为中国领先的在线视频媒体平台腾讯视频,拥有丰富的优质流行内容和专业的媒体运营能力,是聚合热播影视、综艺娱乐、体育赛事、新闻资讯等为一体的综合视频内容平台,并通过PC端、移动端及客厅产品等多种形态为用户提供高清流畅的视频娱乐体验,以满足用户不同的体验需求。

作为一部以北宋时期为时代背景的古装剧,《梦华录》中融入了饮食、茶道、服饰、音律、职业、贸易等大量宋朝的文化元素与生活景象。以《梦华录》的剧情为背景,腾讯视频知识邀请北京大学历史学系教授赵冬梅老师,打造了宋文化知识普及专栏《赵冬梅讲宋史》,从宋朝制度机构、宋茶文化、宋职业女性等方向展开,带领观众了解剧中赵盼儿(刘亦菲 饰)的乐籍出身、顾千帆(陈晓 饰)任职的皇城司以及宋朝人怎么打官司、怎么喝茶等。课程中对宋朝文化深入浅出的解读,既体现出了文化科普作用,在理解剧情上也表现出了极强的答疑解惑作用,进而引发了大量“录人”的自发安利,认为“从剧中走到剧外,在这些背景文化的深入科普之后,再次回归到角色之中,是双赢的局面了”,并给予了“很有教育意义,录人和路人都能看”的肯定。腾讯视频以多元题材的综艺和精品音乐节目传递时代潮流,树立视频平台的标杆,领跑网综领域。

电影方面腾讯视频加大资金投入,在实现国内院线电影新媒体版权全覆盖的同时,与派拉蒙、迪士尼、索尼、环球、华纳进行深度合作,搭建行业前沿的电影片库,为用户提供更高艺术水准和娱乐观赏性的内容。以《梦华录》等优质IP为核心的衍生知识内容孵化与联动运营,立足于以用户需求为中心的出发点,也是腾讯视频探索知识服务新可能的落脚点。基于对新场景、新需求的深刻洞察,腾讯视频创新性地打造了影知联动的新概念,并不断以具体的探索实践动作,为知识付费领域的IP生态化开发与运营提供一种质效明显的特色化思路。

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