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《泡菜爱上小龙虾》曝“轮盘组合”终极版海报

时间：2018-05-22 13:30:15阅读：59682次
由阎维文担任总监制、虞军豪执导的美食喜剧电影《泡菜爱上小龙虾》定档6月15日登陆全国院线。近日片方曝光了终极版海报，海报采用少见的六人&ldquo;轮盘组合&rdquo;，从人物布局上和人物表情上透出
食神
  • 食神
  • 生活 偶像 神话 传奇 爱情
  • 王仁甫 吴佩慈 陈浩民
《泡菜爱上小龙虾》曝“轮盘组合”终极版海报
《泡菜爱上小龙虾》曝“轮盘组合”终极版海报
1/2

由阎维文担任总监制、虞军豪执导的美食喜剧电影《泡菜爱上小龙虾》定档6月15日登陆全国院线。近日片方曝光了终极版海报，海报采用少见的六人“轮盘组合”，从人物布局上和人物表情上透出喜剧内涵元素，一盘火红的小龙虾居于正中，色香味俱全，让人一看就充满食欲，“快乐解馋”跃然纸上。

看图说话诠释美食+喜剧内涵

片方曝出的海报不走寻常路，整体采用少见的“轮盘组合”布局，将影片的核心人物以及故事主题刻画得淋漓尽致。无论是元华的怪、苑琼丹的萌、还是KIM KIBUM的傲，徐申东的作、陈德容的尬以及张兆辉的霸，人物的性格与在故事中所呈现的关系几乎跃然纸上。影片中复杂的人物关系，分属不同立场的角色在这幅海报中浑然天成，融为一体，观众可以通过这款终极版海报立刻猜出几位主要演员的关系，带给大家一种“看图说话”的直观效果。

更加特别的是，居于海报正中的是一盘鲜香麻辣的小龙虾，六人轮盘式的组合犹如众星拱月将小龙虾的重要地位凸现出来，不论是李安的《喜宴》、周星驰的《食神》，还是谢霆锋的《决战食神》，虽然都有美食元素，但唯独《泡菜爱上小龙虾》真正把美食元素作为核心放置最重要位置，意在为美食开拓美食+喜剧这一新的电影类型，并画下浓墨重彩的一笔，也更令影迷期待这档以“国民美食”小龙虾为主题的美食喜剧影片到底有着怎样的精彩。

与Q版海报相映成趣

片方之前曾曝光了《泡菜爱上小龙虾》的Q版海报，虽与“轮盘组合”海报风格截然不同，但却同样吸人眼球，二者相映成趣。

Q版海报中，以静态素描的方式勾勒出六位主演的形象，惟妙惟肖。海报中，元华与苑琼丹展示的是龙虾理疗师形象，每人手持小龙虾颇有宗师风范，巧妙地与剧中元华和苑琼丹所饰演的角色遥相呼应。居于正中的Kim KiBum、徐申东身为男女主角，一个手拿特大号小龙虾，一个金鸡独立呈雅痞状，非常符合两人在影片中的角色定位，一个因为小龙虾结识女主，一个天生大大咧咧天真率直。而影片中的大反派BOSS张兆辉、经纪人陈德容则分列两边，呈现浑然天成的喜感，彰显了影片的喜剧气质。

一般除了动画片，电影海报很少采用动画形式。导演虞军豪表示，“想借电影和海报，回归到中国传统，讲好中国故事，展现这部电影独特的民族特性。”

商业性与家庭性相得益彰

这两款设计别致、立意新颖的海报一曝光，立即击中了影迷的心，不少影迷发出“有点道出烟火人间，唯搞笑和美食不可辜负的真谛”、“是不是该约着亲朋好友带着一大盆小龙虾边吃边看”等惊叹，而在《泡菜爱上小龙虾》的官方微博下，不少影迷早就相互发出去电影院一同解馋的邀请。

导演虞军豪介绍，由于该片题材视角的特殊性，影片有着广泛的群众基础，不仅具有商业性，也与家庭性相得益彰，可谓“通吃型”：“本片和最近在戛纳获奖的《小偷家族》一样，是典型的家庭文化型电影，这也是国际商业大片的主流方向，不仅适合情侣观看，还适合朋友之间或者家长带着孩子、青少年观看。”

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